The White Rabbit is a character from the Disney movie, Alice in Wonderland. He is a jittery seemingly elderly rabbit, who lives in Wonderland. The White Rabbit is probably the most sane character from Wonderland. He is the reason why Alice came to Wonderland in the first place. He normally careers a large pocketwatch with him, and goes around screaming "I'm late! I'm late". It is later revealed that the reason he cares so much about being on time, is because he is the Queen of Hearts' announcer, and if he comes late, the Queen would surely kill him. In the film he was not particular kind to Alice, but he should not be considered an antagonist, because he is just doing it out of fear of the Queen.
The White Rabbit was voiced by Bill Thompson.